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Dubai Summer Surprises
is a government initiative begun in 1998 that attracted thousands
of tourists during the summer months.
Extremely competitive hotel rates, combined with lots of activities,
especially for children, meant the first event was a big success.
Dubai Summer Surprises is the hot weather counterpart of the
Dubai Shopping Festival. For ten weeks, there are special events
in many of the shopping malls with themes changing weekly. It
has a family emphasis, focusing on both fun and education.
Modesh Fun City is a play and educational area for kids, open
during the duration of the festival. |
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The
Dubai Summer Surprises (DSS) is an annual festival event that
was launched in the summer of 1998 by the Dubai government in
order to promote Dubai as a family holiday destination. The
summer travel event focuses on fun, knowledge, and entertainment
for kids during the yearly summer vacation and attracts families
year after year.
The Dubai Summer Surprises lasts for 10 weeks and normally runs
during the months of June to August. The weeks of the DSS are
divided into themes called surprises and named according to
the activities being held during that period. The different
surprises are organised by various government departments, in
association with the shopping malls, hotels, and sponsoring
companies. The last themed promotion is always the Back-2-School
Surprises.
The Dubai Summer Surprises mascot is named Modhesh (pronounced
Mud-hish or Moe-desh), after the Arabic word for amazing, incredible
and unexpected. One of the popular areas of the DSS, is the
Modhesh Fun City, which can be found at the Dubai International
Airport Expo and is open from 10am to 10pm on weekdays and has
an entry fee of Dhs. 5 per child and Dhs. 10 per adult.
The festival summer event is organized and handled by the Dubai
government departments and the DSS Office. The event is promoted
in the GCC by means of organised road shows, in order to attract
visitors within the region. The event is sponsored by a number
of hotels and hotel apartments, which offer a variety of discounted
packages for visitors. The official slogan for the event is
"Big Fun For Little Ones". |
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